The NARO vehicle concept evolved from initial research work carried out by Prodrive in 2003. The Narrow Car Company has licensed this work and is developing the concept through to production. The objective of The Narrow Car Company is to develop the NARO vehicle concept to provide both licence and manufacturing opportunities.

The NARO vehicle concept was born to address the increasing problems of congestion, pollution and parking scarcity that our cities face. Independent research undertaken to investigate the effect of narrow vehicles on traffic flow in urban environments shows that once a certain density is reached within the vehicle fleet, traffic queues can be shortened and journey times reduced. All of this is possible without making any changes to the infrastructure.

The NARO vehicle concept is a "free leaning" vehicle that improves the mobility of the commuter and addresses the key issues of efficiency and emissions.

         
   

The CO2 Emission Benefits

The world vehicle parc is set to double over the next thirty years. Hence, to keep CO2 emissions at their present levels, the efficiency of current vehicles must double.

Couple this with the global warming requirements to halve CO2 emissions by 2050 and there can be no doubt that our love affair with cars, as we know them today, is set to change.

The NARO vehicle concept will have double the efficiency of a conventional car by virtue of its size and weight. Combined with the energy consumed in manufacture, the first year's CO2 emissions will be 25% of that of a conventional car. Afterall, what is easier: doubling the engine efficiency or halving vehicle weight and size?

 
         
 

The NARO Market

The automotive industry business experts Prof. Garel Rhys and Dr. Paul Nieuwenhuis of Cardiff University Centre for Automotive Industry Research has predicted that the UK Market size for this ‘sub-car’ sector will grow progressively to 20,000/year by 2012. This will be fueled by: increasing congestion, ultra low CO2 requirements, parking scarcity, and financial incentives (e.g. freedom from congestion charging). The cutting edge styling and rewarding driver experience of Naro will ensure that it secures a significant place in this market sector.

 
 
   
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